Ufloria Organics / Brand Identity & Brand Expression

ROLE: Creative Director   AGENCY: Yurika Creative

I was hired by this premier CBD Beauty & Wellness boutique, to bring their brand to life and build a strong emotional bond with their core exclusively female audience. The new brand is spearheaded by Pamela Home, a seasoned skincare expert who fully understands the needs of Gen X women seeking highest quality skincare solutions.

Ufloria is not just after superficial cosmetic fixes. It has an ambitious vision to help women “find relief from the stress and pain associated with aging, while bringing out the vivacity that exists in the mind, body and spirit of every woman.”

It’s important to mention that CBD, being a relatively new category, has already been overwhelmed by a plethora of competitors, many of whom had “solutions” of rather questionable quality. My client needed to confidently stand apart from this noise and instantly communicate that Ufloria brand and its products are a cut above the rest.

My mandate was to bring something refreshing to the category that’s been heavily saturated with such cliches as hemp leaves and oil drops. I’ve introduced the humming bird metaphor which stood for Vivacity and the ageless universal spirit that empowers and motivates every woman to become a healthy and more wholesome version of herself.

In addition to the new logo I have also developed the whole brand identity and look and feel, including a sensual photography style as well as engaging and optimistic messaging.

I was happy to learn that my client and her customers really love the new brand identity and the uplifting spirit it projects. The first Ufloria Organics retail store has just opened on Capitol Hill, one of the most trendiest and fashionable neighborhoods in Seattle, Washington.