Metropolitan Market / In-Store Seasonal Campaign

CLIENT: Metropolitan Market   ROLE: Creative Director   AGENCY: United Creations

I've had a pleasure of collaborating with United Creations on various in-store branding and promotional campaigns for Metropolitan Market, a celebrated local grocery store. The Seasonal Strawberries branding and signage that I've developed, effectively promote these luscious summer treats, daily picked by farmers from Skagit and Puyallup valleys.

I've channeled this theme after unassuming fruit stands that can be found all around rural Pacific Northwest. The logo, signage, typography and illustrations really connected with desserning Seattleites who seek high quality products. Customers responded quiet positively to the new look and feel because to them it felt "refreshingly unpolished, raw and authentic",  evoking the hand-painted signs created by the local farmers. As a result, this seasonal campaign had an overwhelming success.

Metropolitan Market / In-Store Branding / Mojo

CLIENT: Metropolitan Market   ROLE: Creative Director   AGENCY: United Creations

Mojo is a Caribbean style Pork Sandwich, proudly prepped at Met Market's own deli. Though it was incredibly tasty and could easily rival many other lunch snacks from the neighboring local shops, Mojo was a relative newcomer and so it had very little "brand" recognition. I've changed all that by creating a witty logo and a bold in-store marketing campaign that celebrated this decadent Caribbean inspired concoction and its fine "finger-licking" ingredients.